This brother and sister duo were classically trained by their father Arjun and hail from Deewan Lal Chand a village in rural Sindh. Both have been singing together locally since the age of five. Seasons overview īoth Amrina and Ariana, whose birth name was Farsi Gul and who changed it to her current name after American singer Ariana Grande are members of the Kalash community residing in Bumburet Valley of Chitral. Later Afreen Afreen became the most viewed Pakistani video on YouTube currently now with 330 million views on it. It released on 19 August 2016, with Faakhir who served as music directed for it it was originally performed by Nusrat Fateh Ali Khan. Momina Mustehsan, on 3 November, becoming the second video of Pakistani origin to mark 100 million on YouTube. The record was broken by Rahat Fateh Ali Khan's rendition of " Afreen Afreen" ft. It has been viewed in 186 countries across the world. On 1 November 2017, Atif Aslam's rendition of Sabri Brothers' qawwali " Tajdar-e-Haram" in CokeStudio8 crossed 100 million views on YouTube, becoming the first video originating in Pakistan to achieve the landmark record. Within this process, economic structures are created, opened and even reoriented influences are borrowed and music produced communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally. In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades.Ĭoke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. The Indian version has been produced by MTV India. The success of the show prompted Coca-Cola to launch the Indian version Coke Studio MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful. The Pakistani show has amassed a large fan base in neighbouring country, India.
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The series was released on 3 July 2018.įollowing success in Pakistan after its first launch, Coke Studio has become an international franchise. The producers Ali Hamza and Zohaib Kazi introduced Coke Studio Explorer in which they went to several places across Pakistan to discover regional music stories and singers to bring them to the lime light. Looking back, we feel greatly humbled that Coke Studio has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan." Format Khan stated, "We have come a long way since we embarked on this challenging journey a decade ago. On tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan U. Hyatt drove it to 13th season, after which, on his recommendation, Xulfi is to spearhead the 14th season Hyatt giving up the lead once again. Later on, Rohail Hyatt returned for the twelfth season of the show which released on 11 October 2019. They stepped down after producing the season. On 8 March 2018, it was announced that Ali Hamza and Zohaib Kazi will be producing season 11. He was replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, when Strings announced season 10 would be their last production. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. The show was produced by him, along with his wife Umber Hyatt and Nofil Naqvi. The inaugural season premiered in June in front of a live audience. In 2008, the concept was adopted by Nadeem Zaman, then Marketing Head The Coca-Cola Company in partnership with former Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The concept for the show was created in 2007 by Nadeem Zaman of The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil.